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How These Life-Changing Undies Landed Me First Place!

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About a year ago, on my second trip as a Uwila Intern, I crashed a bike. Not just any bike, the pink, umbrella-toting, unbelievably cute Uwila Warrior underwear bike! Thank God I had no boxes of underwear with me or else there would be panties all over the streets of Nantucket and - even more importantly - thank God no one got it on video.

With limited cell service and a popped tire, I begged the first taxi driver I saw to take me and the bike back to the wharf. Although quite annoyed he had to help me so much.  While loading the bike, the taxi driver and I had a great conversation about women's underwear (ha)!

Being a Intern for Uwila Warrior, as been in invaluable experience.  I’ve had the opportunity to talk with many customers about our amazing product and witness the behind the scenes passion our founder Lisa puts into creating the best underwear ever.

 

 

Prior to starting with Uwila, I joined the club DECA, formerly known as Distributive Education Clubs of America.  However, DECA is best described as a business and marketing club that prepares students for future careers through competitive events. A mouth full, I know.

 

 

I chose to participate in the category of professional selling because well you didn't have to write a twenty page paper. The task was to create a 20 minute sales presentation on the designated topic.

Junior year, I sold web design services for cycling studios such as SoulCycle or Flywheel. Senior year, the topic was to sell drone photography for real estate companies. That year I competed against 200 other teams in my category and clinched 2nd place at the International Career Development Conference. Just as my final High School DECA season was coming to an end, I joined Uwila's team.



Over the course of summer, I had the opportunity to take my sales skills into the real world. Lisa (Uwila's CEO) taught me about the meticulously designed brief cut, high quality fabric and overall superiority of Uwila Warrior in the underwear industry. She taught me that the small cotton insert is called a gusset and that silk is the most durable, hygienic and temperature regulating fabric available. I learned the product attributes inside and out and shared them with customers.

The hands-down best thing about being a Uwila intern is the product. Designed for real women, by real women etc. But, when you spend three months practicing a presentation on the benefits of drones - when you have never even touched one - the feeling of actually believing in what you are selling is incomparable!

From driving and packing U-Haul Trucks by herself to not totally quitting when the label printer broke at the absolute worst timing, Lisa taught me that passion is essential to success. Lisa also taught me that being an entrepreneur means having to wear all the hats.  Often times, these are not the most glamorous hats but you do it anyway.

 


Throughout DECA and my Uwila internship, college was always on my mind.  Where would I be heading in the Fall? My dream came true when I was accepted to the Fashion Institute of Technology- and they even had Collegiate DECA!

I got involved with the club right from the start and once again chose the professional selling category. This time I got to choose what item or service I would be selling. And this was a no brainer. With my new found motivation to flip the underwear industry on its head, I created a presentation based on a hypothetical meeting between Nordstrom & Uwila Warrior.

Throughout the presentation I talked about our amazing product, it’s functionality, and our growing customer loyalty. I shared statistics on consumer buying behavior and industry trends and most importantly, I got to stand up there and believe every word I was saying.

Lisa started Uwila Warrior to provide women with incredibly beautiful, comfortable underwear for everyday and along the way her determination and passion inspired me to give the most KICKASS presentation of my DECA career. 

 


So, thank you Lisa and Uwila Warrior for so many, many incredible lessons and examples of hard work, I am forever grateful and forever a customer.

And if you haven't given Uwila a chance, I would happily share with you the story of these life changing undies.

Whether you have never heard of DECA  - or remember participating in High School yourself - it’s an amazing organization with lots of opportunities to volunteer and support future leaders. You can check out how to get involved here: www.deca.org

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