Never Want to Wear a Bra Again? This Is For You
No Compromise on Comfort
In recent years, there’s been a huge shift in the bra market. “Women want products that are functional and comfortable, often putting comfort in front of style,” explains Amberly Wright, Uwila Warrior’s Director of Growth. In that consumer environment, The Braless quickly became one of Uwila’s best-selling products. And it’s actually cute, too.
Like Being Braless — But With Support
The Braless is made of an ultra-lightweight ribbed cotton blend. It has no underwire, no itchy tags, and no uncomfortable underband. Yet it still hugs your girls to create enough support to be worn as a bra. It can be worn on its own as a crop top, under clothes, or to sleep. “We find that women love the braless feel with a little added compression,” Amberly explains. At Uwila, we have also seen many women wear it alone with shorts or a skirt. It is a very functional product in addition to being comfortable and versatile.
If you have larger boobs, you might be thinking: I need a traditional bra. But bra alternatives, like The Braless, do work for women of all shapes and tastes. Depending on your bust size and style, you may use it in a different way. “A smaller sized customer might wear it on its own as a bra and top combination. So will some larger sized customers too, but less frequently we’ve noticed,” Uwila Warrior’s Chief Underwear Officer & Founder, Lisa Mullan, points out. “For larger sized customers, we’ve also seen it worn in place of a bra underneath a shirt, or even as a sleeping bra,” she adds.
As shoppers become less willing to compromise comfort, the market has kept up. “Current bras work with a woman’s existing shape more than in the past,” Lisa explains. Many bra alternatives are now made with appropriate structuring and fabrics for support. You get the throwback comfort of a training bra, with the support needed for grown-up boobs.
But don’t just take our word for it. Here’s how Uwila Warrior customers describe this updated version of a tank with built in bra:
- “I’m 34F and did not expect to feel THIS comfortable.”
- “I was a little skeptical at first that The Braless would be supportive enough. I’m a 36 DD so that’s a natural concern. I’m happy to say my concerns were groundless.”
- “This bra has ruined me from all other bras.”
- “Really works as a supportive layer — without wearing a bra. Who knew!”
We agree with our customers: it's time to get rid of the traditional concept of a bra, and instead look for a “supportive layer.” Extra points if it looks cute on its own, like The Braless.
Shop The Braless
The Braless, $48
The luxuriously comfy cami has no underwire, no itchy tags, and no uncomfortable underband. Yet it still offers enough support to be worn as a bra. It’s available in sizes XS to 3X, and comes in 5 colors.
Want to see more? Explore all of Uwila’s bras and tops. Thanks to our Perfect Fit Promise, you can always return or exchange any items that are unworn, unwashed, and with tags still on within 30 days or receiving them.
Perfect Fit Promise
We also offer a Perfect Fit Promise so we can make sure your underwear fits like a glove. If you don’t love your first pair of Uwila Warrior underwear, we’ll send you a different size or style of a similar price point, free of charge. Plus, you can keep your first pair.