WHAT IS A SOFT BRA? (AND WHY YOU NEED ONE)

 “I love wearing a bra” -- said no one ever. 

We all know it: Taking our bras off at the end of the day is legit like letting the girls out of jail. And in keeping with that analogy… underwire? That’s the barbed wire fence that keeps them contained and uncomfortable. 

The. Worst. 

So, in true Uwila Warrior fashion (no pun intended), we sought out to make the world’s most comfortable bra. 

We did it for underwear; why not for our top half? 

And after a good long while of research and testing, we landed on our new product line: The Soft Bra.

What’s a soft bra? 

A soft bra, also called a bralette or wireless bra, is a bra that’s designed to be supportive, seamless, and comfortable with no underwire.

Why do you need Uwila’s Soft Bra? 

Because with its mesh back and gorgeous colors (black with gold trim, smoke grey, toffee, and rose quartz), it’s super stylish.

Because with its zero-underwire design, it’s supportive without digging into your ribs. 

And because everything you do while wearing the Soft Bra will instantly become much more doable—more comfortable, more breezy, more feasible.

Everything from grocery shopping to walking around the park, from working at a desk to standing in front of clients, from Zooming your cousins to having neighbors over for wine. The LAST thing on your mind will be “how soon can I take this bra off.” 

Dare we say, you’ll forget you’re even wearing one.

Don’t believe us? SHOP Soft Bra NOW >