Why You Need Day of the Week Underwear

There are a lot of reasons we love our Days of the Week underwear line. The silky fabric is the perfect combination of beauty and function. They can keep you cool and dry in any situation. And they’re ridiculously soft and comfortable.

But really, all of our underwear collections are like that. So why should you care about this line in particular? 

Here are just a few reasons we believe every woman needs Day of the Week underwear.

1. Because these days, every day is blursday.

It happens a lot—you totally forget what day it is. They all blur together, and one second you’re feeling super stressed that it’s only Tuesday, and the next you’re so confused as to how it’s already Thursday. But especially now, during the pandemic; it’s like we’ve lost all sense of time and maybe, just maybe, the only thing that’ll keep us on time and on schedule is whatever underwear is next in line in your underwear drawer.

2. Because every day should be CELEBRATED.

If the past year has taught us anything, it’s this: every day is truly a gift. So why not treat it like one? Sure you could have a ritual, something you do every morning—like say what you’re grateful for. But you could also mark the occasion with something luxurious… like silky, comfortable, moisture-wicking underwear. Because let’s face it, when your nether regions are comfortable, you feel confident and happy too.

3. Because how gorgeous are these...

Manic Monday in Storm Blue

SHOP MONDAY >

Taco Tuesday in Smoke Pine

SHOP TUESDAY >

Hump Day in Lemon Zest

SHOP WEDNESDAY >

Thirstday in Papaya Punch

SHOP THURSDAY >

TGIF in Spicy Orange

SHOP FRIDAY >

SaturYAY in Festival Fuschia 

SHOP SATURDAY >

Sunday Funday in Estate Blue

SHOP SUNDAY >